SEO strategy is the process of organizing a website's content by topic, which helps search engines like Google understand a user's intent when searching. By optimizing a web page around topics, then keywords within that topic, you can increase your expertise in the eyes of a search engine and rank well for long-tail keywords related to that topic.
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https://blog.hubspot.com/marketing/seo-strategy
The above paragraph and the whole in-depth article from Hubspot explains easily how you can develop a great strategy for you or your clients.
Next, have a look at these 2 videos showing great ways to grow as well.
I believe today
Check out his website here https://backlinko.com/
Next is Neil Patel who always gives great content with no fluff. Check out his video below
When it comes to SEO strategies you are going to want to follow those who are making a difference in their marketplace. Following these 3 powerhouses of knowledge, you will be able to make a large impact with your clients and websites.
For more information about what is making the largest impact in the SEO world check back here frequently.