Abysmal click rate on FB Reels (1.5M views, 0 sales). Need funnel advice.
Abysmal click rate on FB Reels (1.5M views, 0 sales). Need funnel advice.
I run a FB Reels page in the joint pain/natural remedy niche (mostly older audience, ~30% US traffic). The organic reach is popping, but my traffic off-platform is essentially dead. I started running the page around 4 months ago, and in the last 28 days I got:
- 1.5M views
- 20k followers
- The setup: "Comment YES" CTA -> Automated DM with a supplement affiliate link
- The result: 36 link clicks total, 0 sales
I know FB message requests hide a lot of automated DMs, especially for an older demographic, but 36 clicks out of 1.5M views feels broken. I tried with freebie, but just gathered low purchase intent people on my email (around ~200 subs).
Feel like I'm going crazy. What would you do?
Submitted 2026-09-03T15:10:54Z by dagutu
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2026-09-05T09:30:07-07:00 #money
This is a tough situation to be in, but working with an older audience they may need some more social proof or a relatable spokesperson. Often times describing the pain of your target customer then providing an answer is great for building trust. The sale of the product needs to be getting to the answer in a shortened period of time making it worth spending the money. Adding bonuses always helps too.