2020 SEO has been good for webmasters and developers. What is most important is how it has impacted the website owners.
Google updates are a constant but it has been shown over and over again that you will not get penalized if you are simply putting out shareable and useful content.
So as for tips and tricks when it comes to SEO…Being an expert and not wasting the consumer's time would be one of the best.
SEO is also uniquely suited to the current climate because it reaches digital customers who may be sheltering at home and does not require an onerous budget commitment.
https://www.forbes.com/sites/forbestechcouncil/2020/08/24/why-seo-is-your-most-valuable-marketing-tool-for-2020/?sh=3a933ad215d3
SEO is not something mysterious and hard to accomplish. In fact, it all boils down to providing the best and most relevant information.
But is Search Engine Optimization really worth all the trouble of learning? Well, consider this quote taken from a Popular Science article in 2019.
https://www.popsci.com/complete-seo-certification-training-bundle/
The top five websites on any Google search will receive around two-thirds of the clicks for that search term.
Although I may be a little bias about the question of whether SEO in 2020 and beyond will still work, It is up to you to decide whether you will put together content that will get read naturally or you will have the funding to push it in front of your audience.
Either way, the goal is the same. And if the content is not relevant then those ad dollars could just be getting wasted.